Active audience theory: any of various theories of audience behaviour that see the audience as active participants in the process of decoding and making sense of media texts.
- I can show how the audience relates to different reality programmes
Althusser, Louis: French Marxist sociologist with a particular interest in the role of the media in supporting dominant ideology and the symbolic order separating us from reality.
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Attitudes, beliefs and values: terms commonly used when discussing the audience for media products and the factors influencing the reception of media messages.
- How the media can be influential towards its audience.
Audience: the groups or individuals targeted by producers as the intended consumers of media texts. Owing to the wide availability of media texts, the actual viewers, readers or listeners may not be those originally targeted.
- How programmes aim to target for a particular audience.
Audience flow: in television scheduling, the extension of an audience by, for example, placing a new comedy after an established one, or by clustering similar programmes together.
- To gain ore viewing shows are shown at certain times.
Audience participation: the practice of involving the audience in television and radio productions by inviting their votes or opinions or their direct participation in the activities that form the basis of the programme.
- How programmes engage its audience – maybe for more audience viewings?
Audience theory: any various theories about the behaviour of audiences with regard to media texts.
- Use this theory in my question
Realism: a film and television style that attempts to represent the real world.
- I can argue how real is reality TV
Reality television: a style of television which claims to represent real-life situations rather than scripted pre-recorded constructs, and which places members of the public in everyday or contrived situations and then films their behaviour for “live” transmission.
Reception theory “audience studies”: an active audience theory, associated with the work of John Fiske, Michel de Certeau and researcher David Morley, which sees the audience as being actively engaged in the interpretation of media texts rather than as passive consumer.
- Use this theory and relate it to my question.
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