Reception Theory

After my presentation Ajitpal advised me to use the Reception Theory. I've made notes on the reception theory in my own words so that I can understand it.

Reception theory is understanding a media text by understanding these texts are read by audiences. Theorists who analyze the media through reception studies are concerned with the experience of cinema and television viewing on its audience, and how meaning is created through this experience. An important concept of the reception theory is that the individual movie or television program—has no meaning itself. The meaning is created in the interaction between the audience and text. So meaning is created as the viewer watches and processes the film.

Reception theory argues that contextual factors, influence the way the spectator views the film or television program more than textual ones. Contextual factors include elements of the viewer's identity as well as circumstances of exhibition, the audience will guess things that may happen in the film or television program's genre and production, and even broad social, historical, and political issues.
OVERALL the reception theory places the viewer in context, taking into account all of the various factors that might influence how they read and create a meaning from the text.