Diet Coke Break Advert
This advert shows a role change as women are admiring men, where as in most advert men are gazing at women taking there clothes of etc… this relates to the male gaze. But in this advert a group of women are glaring at a man drinking a can of coke this could be a role reversal and could also, be introducing the female gaze or also the new man, as men are acting differently here.
Lynx Effect
This shows female dominance as the guy is wanting the females to be all over him yet they are being objectified and seen as sex objects by wearing outfits that show of most of their body. Their roles switch throughout the advert showing a balance of male and female power within society, however the advert is dominated by female characters and there is only one man.
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